Clik here to view.
Selling the Value of Intelligent Content to Management
by Marcia Riefer Johnston You may be sold on the merits of intelligent content – content that’s structurally rich and semantically categorized and therefore automatically discoverable, reusable,...
View ArticleClik here to view.
Restructuring the Modern Content Marketer
by Marcia Riefer Johnston If you create corporate content today and you’re not having an identity crisis, maybe you missed the memo, or maybe you’ve had your headphones on. Take off the headphones, and...
View ArticleClik here to view.
Intelligent Content Across the Organization
by Marcia Riefer Johnston Many of us associate intelligent content with content strategists and technical communicators—writers and illustrators who toil away down at the far end of the building, miles...
View ArticleClik here to view.
The Science of Creating Memorable Content
by Karen Ronning-Hall Companies spend big bucks developing content to attract and retain customers. To achieve these goals and save money, many companies invest in making their content intelligent:...
View ArticleClik here to view.
Intelligent Content: How to Get Started
by Marcia Riefer Johnston “I love the idea in theory, but I still don’t know how to put it into practice.” If you listen even briefly to what people are saying about intelligent content, online and...
View ArticleClik here to view.
Intelligent Content Is Managed Content
by Paula Land You can catch Paula’s talk, Auditing for Content Management, March 24, 2015, at the Intelligent Content Conference. REGISTER today and save. What is managed content? Want to make your...
View ArticleClik here to view.
Why Intelligent Content Requires a New Kind of Togetherness
by Marcia Riefer Johnston Most intelligent content projects fail. In recent years, I’ve heard several conference speakers make this claim. Assuming that it’s true, what does this high failure rate tell...
View ArticleClik here to view.
Transformational Storytelling: Creating Meaning and Metrics
by Brenda Huettner It’s not surprising that Michael Margolis begins one of his TEDx talks like this: “I’m a junior in college and I’m walking along…” Stories and storytelling are Michael’s business and...
View ArticleClik here to view.
Who’s Doing What With Intelligent Content?
by Marcia Riefer Johnston Want to know which companies are doing what with intelligent content? If so, you’re not alone. Unfortunately, many of the companies leading the way “aren’t talking about it,”...
View ArticleClik here to view.
Govern Thy Content: An Interview With Derek Phillips
by Andrew Nhem You can find libraries of articles and posts telling you to create relevant content quickly and abundantly. However, there still isn’t enough attention on the most important part of any...
View ArticleClik here to view.
Big News! Jeffrey Tambor to headline Intelligent Content Conference 2016
Selecting a keynote speaker for our events is never taken lightly. How can we find that mix of intelligence, humor, engagement, relevance and star power? Fortunately for us, we found all of those when...
View ArticleClik here to view.
#CMWorld Twitter Chat with Meghan Casey: Content Strategy
Meghan Casey, Lead Content Strategist at Brain Traffic, joined a #CMWorld Twitter chat last summer to fill us in on the basics of content strategy. If you are in content marketing but not content...
View ArticleJoe Pulizzi’s Take: Why Intelligent Content Is So Important
Content marketers are tasked with delivering clear, concise, and relevant content to the right prospect at the right time – content designed to convert prospects into customers. And, for the most part,...
View ArticleClik here to view.
Learn more about the Advanced Track at Intelligent Content Conference 2016
Are you a marketer who is already working with an agile team, already with a solid content strategy, but still looking to advance your practice at ICC 2016? If so, the Advanced track at Intelligent...
View ArticleClik here to view.
Robert Rose’s Content Strategy Field Journal
Robert Rose’s ubiquitous influence is felt daily by the CMI team. As our company grows and works to scale our processes, team and content, we’re going through the same challenges that many of our...
View ArticleClik here to view.
Learn more about the Content Strategy Track at Intelligent Content Conference...
ICC 2016 will focus on everything content-related before you hit publish. This includes strategy, how to integrate that strategy with the rest of the organization, how to make sure you content program...
View ArticleClik here to view.
Preparing for a trip to Intelligent Content Conference in Las Vegas, NV
For many of us, our trip to ICC 2016 will be an adventure – a trip to Las Vegas, whether your first time or your 50th, always provides plenty of opportunities for fun and entertainment in between...
View ArticleClik here to view.
Learn more about The Basics Track at Intelligent Content Conference 2016
ICC 2016 will focus on everything content-related before you hit publish. This includes strategy, how to integrate that strategy with the rest of the organization, how to make sure you content program...
View ArticleClik here to view.
Intelligent Content Conference 2016: Meet the CMI Team
Who are some of the faces you’ve seen and heard from at CMI as we lead up to Intelligent Content Conference 2016? While our entire team has had their hand in some part of the planning, production and...
View ArticleClik here to view.
Learn more about the The Tools & Technology Track at Intelligent Content...
ICC 2016 will focus on everything content-related before you hit publish. Aside from strategy, as we mentioned last time, much of it includes delivery, scale, and a tremendous focus on technology. As...
View Article
